danwhitehouse - 5:13 pm on Jan 16, 2012 (gmt 0)
I think the tools listed are great tools, but surely we're all missing the point..
Surely the environment is changing so much that 'link development' and 'seo' as we know it is on the decline. That's why terms such as 'inbound marketer' and others are appearing as actual optimisation is being replaced.
Having said that, we've in fact cancelled Raven and are considering cancelling SEO MOZ because their self defined metrics for tools such as OSE and diluting the fact that times are changing.
I've been saying for months myself, let's really start to think about what version 2.0 of 'SEO' actually is. Is it inforgaphics? No. That's v 1.1. It's still doing the same thing, which is attracting links (traditional SEO) but a slightly different method.
Either way, I don't enjoy being a stick in the mud, so this comment comes from a very relaxed guy enjoying his day and calm and polite conversation :)