Planet13 - 4:54 pm on Jan 1, 2012 (gmt 0)
Last time I Tweeted something for a client, which wasn't long ago, we acquired 20+ quality links in a matter of 24 hours. It took me all of 1 minute to Tweet.
That is, indeed, quite a good link acquisition ratio. did you specifically ASK people to link to your client's site?
Also, I think we need some more details to help us figure out what the value is on an individual basis.
For example, how many twitter followers does that account have? How much time and money was spent in acquiring all those twitter followers?
And assuming that you tweeted about new content, or a specific feature, or something that was (more or less) unique to that site, how much time and money went into creating that unique content?
Don't get me wrong: I am quite impressed with the ability of social media. If I had the money, I would definitely invest more in it. Especially since it turns out that people who arrive to our site via facebook buy MORE (i.e., have a higher conversion RATE) than those who arrive via google organic search. That was a big shocker for me, especially because our facebook page sucks so badly...
But to help make a better decision on how much of our time and funds need to go toward social media, I think we need a better understanding of the resources invested in making it a viable way to get links.