martinibuster - 6:31 pm on Dec 19, 2011 (gmt 0)
and their great content continues to go undiscovered.
That's why I spent hundreds of dollars per month on AdWords for several years, advertising important pages for specific keyword phrases, exact match. It helped get my pages noticed and linked. Not arbitrage, strictly for getting them noticed and linked.
Re longterm versus short term, I see everything as long term. I don't believe in short term.