viggen - 7:56 am on Dec 4, 2011 (gmt 0)

You have the author of an UPCOMING book review someone else's book, right? How do you get the author of the UPCOMING book to agree to that? Is it just so they can get a blurb on YOUR site that says "John Doe is the author of the upcoming book, 'Blah, Blah, blah' by XYZ Publishers."? Thanks in advance for any clarification.

I simply ask him;

a) it is his topic, so he has a natural interest in it
b) it might be a book he needs for research
c) he gets free exposure on my site which i explain to him
d) I encourage to interview the other author

I must be honest three years ago this was hard work, today i have a mailing list of all authors/publishing houses involved and send out regualr mails of who wants to do what...