viggen - 6:37 am on Dec 3, 2011 (gmt 0)

I go to amazon see which books (for my niche) are soon released (2 to 4 months), I contact first the author if he is willing to do a book review of another book (thats also exposure as he gets of course talked about, link back to his book etc.) and or interview with the author.

Once i have that I show that to the publishing house of the reviewed book. Now i have already two parties who do the link building for me (book author who posts on his blog, his fans may link again etc...) and the publishing house, which almost always cites but often links too (and always retweets and post on FB)...

After a while you get such a reputation that publishing houses, book authors are coming to you asking to promote, this or that upcoming book.

Almost every University (UK and USA) has a publishing department (Oxford Press, Yale Press, Harvard Press etc..)

Many of those University sites also have blogs, where they mention your review, author interview...

Thats the only linkbuilding I done in the last 6 years. Let authorities write about other peoples book and tell that the publishing houses, the author (the reviewer and the reviewed) and the publishign house do all the link builidng for me...


Takes time but its much more fun than chasing links...