martinibuster - 6:57 pm on Feb 3, 2012 (gmt 0)

ZydoSEO makes a good case for building links to your ezine page. However I believe the weak link for that strategy is going to be the links to that page. If the page is useful and receives links on its own then it's going to rank well. So if you feel that site publishers are going to link to that page because it's useful then encouraging them may help. Just be aware that the traffic is going to ezine, not your site. In this regard I'm leaning more with Cain in that if you can encourage site publishers to link to the same kind of content on your website then that's head and shoulders the better strategy to pursue.