wheel - 2:40 pm on Nov 30, 2011 (gmt 0)

If I were a financial planner, I would tell my clients to diversify. Buy stocks, bonds, real estate, gold, diamonds, T Bills, pork bellies... just diversify for safety.

and that's the wrong advice. you do diversify, but not randomly. There's statistics at work, you need a specific list of things that are correlated and not correlated and inversely correlated. When stocks go down, gold goes up, real estate is mostly unaffected (maybe not, but that's the idea).

This isn't investing. This is attempting to figure out Google's algo, while they're actively seeking footprints of people who are figuring out their algo.

So diversity is the key - no footprint. If there's one mantra, it's don't do anything twice. As soon as you do it three times, it's traceable by Google.

Which is why this:

Using a link analysis excel which shows you all percentages for competitors along with exact keyword percentages and brand percentages helps.

Is risky because as soon as Google changes their dials on attributes and what they're measuring, you're screwed. Diversify, and when they measure something else, well hey, I already have some of that.