wheel - 12:59 pm on Nov 28, 2011 (gmt 0)
Bloggers probably would be more likely to use the writer's name / publication's name somewhere in the anchor text
Try it. You'll likely find that left to their own devices, they'll just use your company name.
Point is, as soon as you use an artificial system, there are recognizable patterns and you've reduced diversity. This increases risk of a Google penalty, because it can be found.
For example, remember when some level of anchor text was a good thing? This year, it's a bad thing, anchor text pointing at the page that's doing the link building is the new good thing.
If you're using any kind of system, adding a random factor doesn't remove the underlying pattern. And if/when Google decides to look at that underlying pattern and devalue it while perhaps inflating the value of some other factor, that's when you run into problems.
I watched a presentation at pubcon where someone had a PhD in statistics tear down and rebuild the link profile of ranking sites - they know the factors that lead to rankings. Then it's just a matter of duplicating those factors so that your backlink profile matches what's ranking. this isn't that difficult if you have the data and can guess at the probable factors (which can then be tested to see if they match). Everyone sat with rapt attention listening to this. Sounds great - and modelling a system is well known technology. The only problem? In Google's case they are prone to changing the underlying model on you, so your sites no longer match the system or the model. Panda's a good example of changing the model rather than just the variables.
It's all risk. If you look at your link development technology and believe that it's low risk, that's fine. But don't imagine it's 0 risk.
In the context of my presentation (end users) the problem is that EVERY SINGLE SEO company out there is going to tell them that their system is white hat and 0 risk when in fact every single one of them has some risk. The better SEO companies likely tell their clients that there's hardly any risk, but disavow any responsibility. In the presentation I mentioned above, no mention was made of what happens to your site when the underlying model changes (and that's from a company I label as 'genius level'). In any event, end users are not being appraised of the underylying risks. I'm doing so with these clients, I want them wary when they hire an SEO company - that's really the attitude one needs to take.