martinibuster - 10:26 am on Nov 25, 2011 (gmt 0)
Wheel, engine asked if this is a one-off or recurring. Which is it? If it's a one-off then I think there is value in name recognition, which relates to having your brand/site mentioned as much as possible on the web. It's like anything else, the more something is discussed the more people take notice and build a mental database about your product/site etc.
Circling back to your original concern, it's a citation. My opinion is that it's worth obtaining, if not for today's algo then at the least for tomorrow because citations are the foundation of recommendations.