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ken_b - 6:49 pm on Nov 24, 2011 (gmt 0)
Is the business name and domain name the same? Such as "example" and "example.com", if so, that could make a difference. Even better if the unlinked citation is "example.com".
My business name is like "example.com, inc." so a citation like that would be "the business name", and "example.com" would seem to be a pretty natural style of citation.