MediaGuy - 5:08 pm on Sep 26, 2011 (gmt 0)
I suspect the game is and will continue to change in this respect.
Na, how can it when the big battle for No1 spot will always exist - I doubt the search engines are going to suddenly quit or disappear tonight....
People/businesses will always need links, whether its banners, direct links, display adverts etc - you cannot stand out without them. But what will change is advertising platforms everywhere will go paid instantly to cash-in on the constant demand for web presence and increase in advertising.
I suspect, what wont change is cash hungry websites, many will go bust as they cant find enough links to sustain visitor-flow, and links are too expensive. No longer can any website ride the search engine wave without significant links, and am not talking about a few hundred, that wont scratch the surface.
Tens of thousands are needed to compete for the first results page. One site I checked was No1 and it has got 428'025 links pointing its way.
Links make a website's advert space valuable to a point. Its all about eyeballs.