MediaGuy - 11:37 am on Sep 23, 2011 (gmt 0)
I never link to the likes of the BBC (even though its one of the coolest sites going) - its not targeted for me. But I do link to large corporate sites, not that I need to as they come to me as clients anyway.
Never saw any real benefit to giving away major link space to 'big websites' (or any actually) - mainly as you'll not get a reciprocal, the corps tend to laugh at webmasters as their not taken seriously, and I learnt this years ago, when first starting out, way before founding one of the largest websites on the net today.
Linking out is always a difficult decision, and my biz is based on 'giving a freebie', as its necessary to provide my visitors with a resource. But I wont give benefit beyond a very basic offering or you go into giving away far too much, which always means valuable homepage/high ranked pages/webspace, and its money for majority of websites. Lets face it - money talks!
For no special reason other than it feels right.
I'm not into and hate the above mantra, when I do things, its solely for what I get out of it, every biz decision is taken with a
attitude, or I'm wasting my time if the biz doesnt move forward or grow. Like most businesses, if it doesnt accomplish fairly major things, then its not going to do its job for its users whether advertisers or vistors.
whats in it for me
I find it ammusing when folk expect linking to just take-off, go auto-pilot, critical mass etc - which is crazy talk/belief, as most sites arent appealing enough, and expectations combined with ego is fatal. We all love what we do, but logic is crucial and no matter what your level of link knowledge is, is pointless without that money-making, media buzz web idea. Personally, I blame the media, the web, Google and people's greed for wealth, they did this to others and its cruel to make others think they can just 'do it too', bcos they can't!
Inventing any old idea and expect it to work is crazy. The idea must be a goer from the off, useful to the masses (eg: millions) and ideally highly expandable into other sub-areas. You aint going to make 100k off any old website, the site needs media buzz behind it eg: notgoingtouni is such a site, as a site in its early days was awful content-wise, but the founder sold it for 100k! Its now a lot better looking, but this is not a normal website, its special and is why it has the popularity.
Being popular is everything on the web.