Page is a not externally linkable
- Marketing and Biz Dev
-- Link Development
---- Finding Link Opportunities
anallawalla - 3:18 am on Sep 23, 2011 (gmt 0)Relevance to my page and my readers (no expectation of a link back)
|People will only link to amazing or useful stuff, er, which goes back to quality and content. |
The word "only" makes this worth a comment, as wheel has done. I think Google, Amazon, the BBC, National Geographic etc are amazing and have tons of useful stuff, but I don't link to them in a way that will give them link love. In fact, I'm pretty sure I have never linked to them.
I link to sites for the following reasons:
No relevance to my page but still valuable to my readers.
To stroke someone's ego (expectation of a link or other quid pro quo)
For no special reason other than it feels right.
That just for my personal sites. For clients' sites I would apply more rigour to relevance, but I know that they will link to off-topic sites if they want to.
The best way for me is to apply the WIIFM test before approaching a potential link partner, but this also applies to unsolicited links. Many niches can use the "ego" hook. Find an expert on that subject. They might not even have a commercial website, e.g. they could be a professor at a uni or a politician. Think of questions to formulate an interview that puts them in a positive light. You could leave it at that and hope that they might link to their interview from their .edu or .gov, but if appropriate, you may want to suggest that they link *because it might benefit their own website*.
Thread source:: http://www.webmasterworld.com/link_development/4363587.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com