Planet13 - 3:33 pm on Sep 18, 2011 (gmt 0)
I think with a few key high quality links I can get to the first page fairly easily but I just have to wait and see.
Yes, it seems that getting a few quality links can help amplify the value of lesser quality links.
From the library, here are some threads to start with:
One example I saw is a woman painter who sells paintings that depict a pretty niche topic. She contacts lots of blogs and sites that write about this topic and allows them to use photos of her artwork on their site, in exchange for a link.
So she gets the value of a link PLUS a little bit of PR value, since people will see her paintings and her name.
(Similarly, I am just starting to do this with some travel photos. I'll let you know how it goes.)
Maybe you can do that with shots of your products? Maybe you can show them "in action" and then you can give them out to non-competitor sites in exchange for the link and PR?
Another thing I did was with a survey that was related to a specific event, so it was time sensitive. I got a few links, and a few mentions on facebook / twitter. I totally did it last minute, and I really should have started preparing four or five months ahead of time. There is potential there, but you really have to think of a systemic way of PROMOTING it that is NOT going to eat up all your time.