Planet13 - 8:40 pm on Aug 23, 2011 (gmt 0)
...when it seems that many serps results seem to be somewhat independent of new links.
You do raise a good point.
In my very narrow niche, one site that has been around for a long time but doesn't have a whole lot of links leapfrogged several sites ahead of it that have more links.
It might be that this site is older, and even though it has less links, the links are older, too.
but it might be that this company has been around for 25 years and has quite a bit of reputation. I don't think they do adwords, but they do banner advertising on some pretty prestigious online journals and other places. they have some youtube videos and seem to have a really nice newsletter.
Alas, for people like us who don't have the budget (yet) to advertise the way they do, the only other options are link building or adwords.