Nano - 6:06 am on Nov 3, 2011 (gmt 0)
The key to getting natural links is value. Have content that is valuable and you will have no trouble getting people to link to you. Sure you may need to do some work to get people to read it, but if its good and they like it, its easy.
Spend more time focusing on providing value for readers/users/customers and in the long run you will do well.