I was spending about 10K a month on links for a couple of years... I loved the results... I hated the dependency on the link building... it's a short term game to buy links. Since Panda I dropped my paid links and did not see any additional drop in traffic. (panda took about 70% of our traffic) Based on the advice I've been reading from "Wheel", when I get a "link aqcuisition/brand building" budget again I'd PM him to become a link building consultant... and that is what I'd recommend to you.