tangor - 6:12 am on Jul 13, 2011 (gmt 0)

it's commonly referred to as link begging

Which is my preferred method, and with 10k/mo to throw at it I have no doubt very creative ways of "begging" can be done... (generally called meet and greet, expense paid lunches, a drop of brew, personal interaction, or "networking"). Those kind of links usually have more punch then whatever you can BUY.