A client of mine has franchises across the US as well as in Canada. Right now, they keep everything about both the American and Canadian franchises on one site, but were curious to know if building out a separate Canadian website would be worth their time and money to take advantage of Canadian search volume.
I guess I was wondering how having a "clientname.ca" would affect search rankings. Does it affect searches coming from google.com or just google.ca?
Any insight would be helpful. Thank you!