Taqwaconsulting - 6:13 am on Jul 17, 2011 (gmt 0)
Honestly, since the Panda changes, i am avoiding Link exchanges. Atleast the paid ones. Of course if the link exchange is with a very closely related site, Google wouldn't know whether its paid or not. But let the natural linking happen so that in long term, its fruitful.
Panda has surely reminded me of creating backlinks again. Had left it for a year now.