primarily getting one-way links from authority sites
In e-commerce, who is the authority site? The best ranked? The most popular? I tend to be a few spots back from the brand merchants selling widgets. Even though I only feature blue widgets from across the web (no selling), and I have many of the authority website's widgets on my site, I am not sure they will want to help me rank better.
I would rather go and purchase a link somewhere.
I am tempted but with Panda, going to hold off.
Long and short - in my opinion, some reciprocal links, to on-topic related resources is perfectly fine, if the purpose is to add value.
I want to get my name out in my niche, other widget sites. So yes, I too think it is a good thing.
- pages that were link exchanges but the host didn't focus on giving out anchor text links, just site/brand with a paragraph of text for each - VERY closely related to the sites industry - site itself passed our quality specifications
That is what I asked from this service. I have seen my ranking floating up just a bit after using them. Nothing big, but slowing floating up.