linkbuildr - 4:42 pm on Jun 24, 2011 (gmt 0)
We worked with an ecommerce site 6 months ago, and like you sold a unique product in a smaller market. Getting links was pretty tough and they decided they wanted to go this route.
So we did one dozen from;
- pages that were link exchanges but the host didn't focus on giving out anchor text links, just site/brand with a paragraph of text for each
- VERY closely related to the sites industry
- site itself passed our quality specifications
From what we saw it definitely helped not only in a decent boost in the serps, but the traffic coming from the pages are targeted and great. The traffic is actually converting at a minor level but that's better than nothing!