I have a small gift idea site that has done okay in the search engines for nearly six years. But not great. My site sits on page two for most competitive terms and page one for others.
I stopped doing link exchanges in early 2008.
Since the beginning of 2011, I have made big internal changes. I am beginning to see my ranking improve in competitive and long-tail keywords.
However, I am tempted to start link exchanges again using a legit link building company. Since I am an e-commerce, it has been very hard to get one way links. And I do not have the budget for paid links. (After Panda, happy I did not.) I want to give my site a SE boost plus get the word out about my site via the exchanges. The exchanged links will only be related to my niche.
But I have heard no link exchanges.
Would love the hear what you think about link exchanges?
Should do I this?
(it is not too late for me to back out and cancel the service)