Automotive_site - 8:30 pm on Jun 3, 2011 (gmt 0)
I think Google will do the web a big disservice if they favour only big-name sites when it comes to rankings. There should be an intelligent level-playing field aspect built into their algorithm so small sites can rank well for relatively highly searched terms if the content is top notch. The other day I bumped into a wonderful site about a medical topic which I won't go into (it was like a personal diary but at the same time a mini site) and was written wonderfully, in fact, very compelling with a wonderful human quality to it. I am sure it is miles better than anything eHow or Livestrong would have on the topic and would be much more helpful for people with this condition to read this particular site than the methodical articles eHow churns out. But I will bet my bottom dollar this site is no where to be seen for any even semi major keywords (despite being several years old) while sites like eHow or LiveStrong are raking in big traffic for competitive terms related to this particular medical condition.