Agent_Flick - 7:12 pm on May 26, 2011 (gmt 0)
You know, I understand the "create content that people will love" concept, but I think the linking power of your content depends a lot on your niche. Of course Matt Cutts can write good content and get links to it because basically all his readers are webmasters.
In my niche, on the other hand, people absolutely love my content, some of my articles have more than 1000 comments, accumulated over a little more than 5 years... but they are all computer illiterates that don't have websites, don't have twitter accounts and most of them don't even have a Facebook account. And if I eventually get readers that do have websites, guess what they do? They copy and paste my articles on their websites and I still get no link!
So, all this work I've doing over the past 5 years writing frequent, original and quality content that people do love, have generated me no links at all! The few links I have are links that I posted myself on directories and sites like Yahoo! Answers.
Sometimes I think I should just change my business model and adopt a single sales letter model like many of the sites that figure on the first page of results for most of my keywords... I spend my time writing good content and one page sales letter websites rank better than me. That's very frustrating...
So Google "expects" websites to get links naturally by popularity and that's what I've been trying to do for years, but I guess it only works on certain niches where people have websites and have good "nettiquete" linking to content instead of copying it.