martinibuster - 6:50 pm on May 24, 2011 (gmt 0)
One reason ehow articles perform well is because they are written to match search queries. One weakness I find in competitors is they do not understand the concept of Go Words, which is a phrase I created to refer to words/phrases that are the opposite of Stop Words. Go Words are words or phrases that must be included on a page in order to appeal to search queries.
Maybe Go Words are known as something else to others. It's just a phrase I created for my own use. The concept of adding search query match phrases into content isn't new, nor something I invented. But it's something that online publishers forget to consider. eHow articles are an extreme example of Go Word publishing.