Planet13 - 6:19 pm on May 5, 2011 (gmt 0)

As for the little guy beating the whale, sure, there are always chances to pick up the crumbs.

Then the question is, how did the other little guys become whales in the first place? What can we do to become that whale?

We have to admit to ourselves that if our main business model is getting customers through good SEO, then we are going to have lots, and lots, of competition.

so if you are able to spend five times as much on content than the farms spend, maybe there is a different business model out there that will be more effective than SEO?