jeyKay - 7:12 pm on May 4, 2011 (gmt 0)
But in terms of link building, Matt Cutts has been saying this all along; Have content that is so GOOD that people will want to link to it. They will want to associate themselves with your site in some way.
and it has to not only be thoroughly researched, it has to be SEXY! It has to be something that gets people excited!
Couldn't of said it better myself ;)