OMZen - 7:28 am on Apr 12, 2011 (gmt 0)

Disagree @martinibuster!

Notice large number of niche associations, organizations, etc websites which are not at all optimized?

Completely ignorant about SEO to the point having “Welcome”, “Home”, etc as their title tags.

Have seen such sites have <1k , <2k low traffic, but TBPR 5,6, Mozrank north of 5, MozTrust north of 5,6

Despite the low traffic, you can bet the link would be passing high trust rank & consequently help in rankings too.

They may not send you targeted traffic, but the link still helps to improve rankability of the destination site by notching up its thematic relevancy, trust rank & real PR

Also, what if a site is getting major chunk of traffic from outside USA? In that case Sites like Compete/Quantcast will still reflect low traffic number whereas in reality the real traffic number could be substantially higher.


Conversely, have been sent 25k+ visitors traffic/day windfalls thanks to Digg FP links that did nothing to rankings nor few additional links I got due to it.

Bottom-line:

IMHO, we can’t pin down link quality to any single factor in isolation – neither TBPR; NOR traffic.

Personally, I always tend to evaluate based on several page level + domain level factors:

Mozrank, Moztrust, Domain Moztrust, TBPR & MR comparison for page/domain level, number of OBL’s, co-citation, page segmentation, any obvious signs of link selling, etc, etc

To sum it up: can that link pass human quality rater review as editorial citation? If yes, you bet it'd help despite Quantcast/Compete/G trends traffic scores