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- Marketing and Biz Dev
-- Link Development
---- Removing reciprocal links


Marcia - 7:24 am on Sep 1, 2002 (gmt 0)


>wondering if I should keep it for the sake of the search engine ranking and Google PR.

nym_fan, if he's neglecting it chances are he's not removing links and possibly not paying attention to who's linking to him, either.

As mack points out, taking your link off protects you in case the other site ends up hitting the skids. The link to you helps your PR, and if it falls it won't hurt you.

Your PR isn't improved by linking out to the other site, it's affected by links to you. So taking it off won't hurt in that respect.


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