Planet13 - 6:43 am on Mar 14, 2011 (gmt 0)
Does anyone have any thoughts or techniques on how to start going down this road? How to write articles/posts, how to convince people to publish, how to find sites, etc.
In particular, how to convince people to publish. I think the thing is you have to look at their site and give them something they don't have.
this isn't a great example, but the concept was kind of in the right direction: a home furniture store sends me an unsolicited email with a pdf file that has articles in it about furniture.
They saw that I had a category on my ecommerce site about home decor, and I guess that is why the picked me.
But they used the FUD principal to try and get my attention: the new google wants sites with quality content on it, they said, so here's some quality content. Free of charge. It's your lucky day!
Oh, and by the way, the pdf has links to their site in the articles.
I guess it is nothing more than a glorified "badges" campaign, really.
Anyway, I am pretty sure you already know how to find the relevant sites. I just think that the difficulty is going to be how to find a way to scale it.
I have a couple of topics that I will be writing a free ebook on in pdf format and hopefully people will be willing to put it up on their site. It will have a couple of embedded links, but while it is free, I also intend to brand it so at least I can get our company's name out there, too.
Hope this helps get the gears turning...