BenFox - 11:28 am on Jan 4, 2011 (gmt 0)
@MartiniBuster - technically we could just have linkbuilders run through scripted actions but we want them to have the ability to make tactical decisions. I know it might not be the most effiecnt system initially but I think it's going to give them ownership of the role.
@jedz - We're going to be training them up to have a full and nuanced appreciation for SEO and I've noticed that a lot of people, even the heads of agencies, don't always have that kind of understanding. So hiring someone with more experience might seem to save time but really we're probably going to have to train them up anyway.
@Robert Charlton thanks for the pointers - I'll check them out.
Thanks for the feedback everyone; it's much appreciated.