martinibuster - 9:09 pm on Jan 3, 2011 (gmt 0)
Is it necessary to train the link builders? All you really need to train is the point person, the manager, for the overall strategy. Everyone else below them can use scripted actions, much like Google support employees do.
Creating campaigns, choosing the direction to move forward should be handled by a point person for the link building account. The grunt work can be done through scripted responses by employees who do not need to know the higher level information, who may not be able to handle higher level information, but are perfectly capable to handle the routine scripted responses.