julinho - 1:26 pm on Dec 13, 2010 (gmt 0)
You'll need content and links.
Read everything there is to be read about the program (the participants, the History, the backstage gossips, the money involved, etc, etc); then rewrite all the information adding your (hopefully insightful) point of views.
Then go around looking for links. Try to exchange links with related sites. Go to the popular blogs which write about TV shows and try to get a link (offer to write a post, pay for the post, etc); the better your content, the easier to get the link.