ken_b - 9:40 pm on Nov 5, 2010 (gmt 0)
The link requests I most often post a link for go something like this.....
My name is .... and I have a business that (some related activity). I was wondering if you would post a link to my website at.... (example.com0. I would really appreciate it.
Thanks for your time.
Notice that there is no mention of a reciprocal link. Mention a recip and your request most often goes directly to the reject file. At the very least it goes to my "pending" file, which I try to review (mostly by trashing the contents) every year or so.
The content of the other site matters a lot. If it's a "real" ecomm site or a relevant affinity site I cut them a lot of slack as far as being a well built, asy to use/navigate site. It's the actual content I care about.
Affiliate sites almost always go straight to the reject bin. I think I have intentionally linked to maybe 2 affiliate sites in 10 years.
Sites that appear to be mainly built for AdSense (or similar) almost never get a link. I can't think of a single one offhand.