fathom - 5:09 am on Aug 21, 2002 (gmt 0)

Hype gets all the glory yet produces limited results.

Procedural requires alot of thought, planning, sweat, and more sweat. In itself, it's not very attractive, and even though it produces substantial returns... most are more willing to take as many shortcuts just so they can hype about it.

Another excellent post paynt! :)