I have never considered myself a futurist, and generally resist blowing my own horn. However...
It is becoming increasingly difficult to consumate such arrangements. That is the distortion of the web. 4/17/2003 [webmasterworld.com]
PR has irreversibly changed the nature of the Internet. Sad... 'twas a time when sites were interlinked because they had some innate value to the person doing the linking...Now links are commodities to be traded and sold. Page Rank is something that is hoarded via JS, CGI and other tricks.4/12/2004 [webmasterworld.com]
What was once a symbiotic relationship is becoming a parasitic relationship. Google, via their dominance, has twisted the "natural linking" of the Internet...Google has turned virtually all links into commodities. Understand that. Links are now a commodity just as surely as eggs, pork bellies and operating systems. Google did not create links, but they have pretty well cornered the market on commoditized links, and they are using their market share in ways that are very much aimed at controlling others ability to trade in the commodity. 4/19/2007 [webmasterworld.com]