shri - 12:18 pm on Oct 17, 2010 (gmt 0)

You know, we don't need WebmasterWorld members preaching to the choir. Google needs to request a patent which updates the citation model, where the website's importance is determined not only by who links to it, but also who it links to.

After all, a well researched academic paper points to authorities.

Regardless of this being a factor, just like the "speed is important" thing that google started, they could just start a new campaign and bring back sanity to the web.