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- Marketing and Biz Dev
-- Link Development
---- Google push back


johnnie - 9:44 am on Oct 17, 2010 (gmt 0)


I think that part of this problem stems from the common misconception that outgoing links negatively affect the linking page's PageRank. While a minor part of internal link flow may be redirected outwards, I feel a solid outgoing link can only improve a site's thematic relevance (the ever elusive 'hub score'). It makes perfect sense for Google to actually reward linking, since a relevant outbound link can significantly improve user experience.


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