wheel - 6:10 pm on Oct 15, 2010 (gmt 0)

whilst I'd like to support you Wheel I have to pay the bills so don't give anything away without getting something in return

I have a site that generates some very nice, very niche leads. I have no use for them, so I have given those leads away, for free, for years now - all to one guy.

Did I get anything in return? Nope.

Yet....this week we got on the topic of a nice site that he has. It's in my niche this time, and it's like 10 years old. Yes, he's giving me a link. For 'free'.

Nevermind vague concepts like karma. It's quite simply looking longer term, networking, and doing things without expecting anything *specific* in return. By doing so, other people reciprocate. Not on a one-for-one basis, but overall they do.