freejung - 4:11 pm on Aug 4, 2010 (gmt 0)
Don't use offpage factors to rank for specific terms
Really? It's always worked for me.
I have to respectfully disagree, wheel. If I understand you correctly, that you should only (or even mostly) request links to the homepage and only with domain name or company name as anchor text, then the kind of linking pattern you're advocating isn't "natural" for most sites either.
If I write an article on an interesting topic and bloggers write about it or quote it with a citation, they're mostly going to link to the article directly, mostly using the title of the article. They're not going to link to my homepage with my domain name, that would be a disservice to their readers, who would then have to dig through my site to find the specific article they're citing. Same logic for product reviews, downloads, etc.
Furthermore, I would argue that it's perfectly "natural" to ask someone who re-uses, quotes or references your content to link directly to that content as a citation. That's not an unnatural link, it's a genuine endorsement.
Indeed, in many cases it seems like you pretty much have to have external links with relevant anchor text for deep pages to rank for hard terms.
If you're getting those links by convincing people who reuse your content to link to you, I seriously doubt you're going to get flagged as spam.