martinibuster - 10:25 pm on Jul 22, 2010 (gmt 0)
Excellent article over at SearchEngineWatch titled,
Are We Over-Engineering the Link Graph? [searchenginewatch.com]
The article analyzes the backlink profiles of several sites ranking for a specific term in the UK. The number ranked company had a surprise in it's backlink profile. The exact match anchor text ratio was very low, only 2% of the backlinks contained the targeted phrase.
The backlink profile for Cotswold Outdoor is composed primarily of brand-related anchors. What stood out for me: only 2 percent of their total backlinks contain the term "outdoor clothing."
The position 7 site contained a higher ratio of exactly matched keyword phrase:
Mountain Warehouse really wants to rank highly for "outdoor clothing." ...The number of backlinks for our target keyword -- at 4,567 -- constitutes 73 percent of all total backlinks.
The author then asks:
Setting aside other ranking factors, this particular case alone is intriguing and leads me to wonder if there's indeed a ratio or composition of keyword anchor to total anchor, beyond which this signal is no longer relevant, or potentially limiting?
Has the anchor text signal been revised?