steve40 - 6:15 pm on Jun 28, 2010 (gmt 0)

I would think number of other outgoing links from the same page would be an extremely important factor, link on a page about widgets that gets reasonable traffic ( Implying reasonable ranking ( PR in calc but middling factor ) and just 2 external links to other widget based sites is more valuable than similar page with 10 other external links including some to widget sites. for both ranking and traffic purposes.