martinibuster - 5:48 pm on Jun 15, 2010 (gmt 0)
Hey Whitey, you're on to something there. Avoiding a links page that inevitably turns into a link directory sounds like a good idea. Is it possible to use a script or a web page inviting feedback as a way to get webmasters into a dialogue about cross-site cooperation that leads to content swap a viable strategy?
Londrun makes an excellent point about a reciprocal link is a vote that should count because an editorial decision was made. But sometimes, in some industries, those votes aren't screened and I think that's what Google is most concerned about.