londrum - 11:46 am on Jun 15, 2010 (gmt 0)
i think that this whole "recipricol linking is bad" nonsense is just dumb thinking by the search engines. because no one would link to you if your site is rubbish anyway, regardless of whether they offered a link in return.
if someone sends me an email suggesting a swap, then the only way i'm going to agree is if the site matches mine and is decent too. and that is how the vast majority of webmasters think. so a recipricol link should still count as a vote.
and what happens if a site links to me, one-way, and google gives me the credit. but then i see it and link back six months later. does that mean all that credit suddenly goes out the window? why?
the whole rule is just stupid. all its done is make webmasters think twice about linking to sites. and if they're already linking to you, then its effectively blocked you from ever linking back.