Whitey - 11:54 pm on Jun 11, 2010 (gmt 0)
There's been a lot of debate about the value of reciprocal links, and indeed many commentators have said the reciprocal link farms of 1 to 1's is dead in the water. Matt Cutts at Google said words to the effect that Google has taken a very discounted view of such links.
So, what we mean when we say avoid excessive reciprocal links is if your portfolio has a very large fraction of links where youíre getting them by sending automated emails saying Did you know that exchanging links can help your rankings in search engines? Thatís not a basis for fundamental long term, solid growth of your links if thatís all you are doing.
So, we tell people to avoid excessive swapping; and the nice thing is that people have a pretty good idea of what excessive is. So, you add a word like that and people are going to understand that itís natural that reciprocal links happen in the course of being on the web at some point, but itís not that I have to chase after those too much.
So of course , link reciprocation is not dead , because within niche industries and categories of knowledge , reciprocal links are compeletely natural - indeed rewarded. But how to get more of them , and manage them ?
I guess the issue of value to Google is, how were the links solicited. Did you have an army of link builders , or scripts contacting to say , " you post to us " if " if we post to you " . This is something that Google would likely tap into your phones about and eliminate the link value .
Or did you create your reciprocation through reputation ? Now that looks better.
But for most folks managing some form of reciprocation that meets Google's expectations is a pain. So reciprocal links management and scripts looks a whole heap more attractive.
What are the smart ways to use these automated scripts that will give site owners Google satisfaction ?