ron_ron - 1:25 am on May 22, 2010 (gmt 0)

Thank you all for your input. If you don't mind, I would like to ask another question that I know must have been asked and discussed a million times. There was a time when a lot of people started saying that a reciprocal link was worthless or at most, not worth much if anything.

About three years ago I slapped together an average site and created a link directory. I hired someone to do the link building. In my opinion it was sloppy work. If I would have done the work myself I would have been much more selective. There were many junk sites and although it still had some relevancy it was very broad.

In disgust, I just sort of let it ride. I did not even bother going through the link pages and deleting the garbage. Then over a period of a year, two, three I noticed it was on first page results. This sort of led me to believe that exchanging links, even through link directories, is not as bad as many were saying.

But IMO, it is better not to have a linking structure that is 100% reciprocal. There seems to be some webmasters (probably not many on this board) that think for everything you give, you must receive something equally in return or you are selling yourself short. I don't think you would be draining your PR (as some may think) if you outbound 90 links of which only 30 are reciprocal. Naturally I would try to get some one-way in bounds to balance it off.