Whitey - 3:47 am on May 18, 2010 (gmt 0)
Viral link building is still very important,
This is where the smart linking of today and tomorrow is in my opinion. Ironically , it also can lessen a site's reliance on the SERP's by creating interest through social / viral networks.
Leveraging link strategies that indirectly reduce your reliance on Google has to be a big element of applied tactics.