physics - 6:47 pm on May 17, 2010 (gmt 0)

the foundation of ALL good relationships involves transfer of cash

Very funny, almost spit my coffee all over. It's also pretty much true when you think about it - especially in business.

It made me think of a fundamental dissonance in the way Google functions vs. the way it thinks. So, Google ... appropriated ... the idea of adwords from Bill Gross of (formely) GOTO.com. His idea (at least my interpretation of it) was that adding money to any system created a kind of friction and due to that friciton only the best companies could stay at the top. This is exactly how adwords works, with quality mixed into that calculation which is a good enhancement to the monetary friction idea.
So Google makes most of it's money based on monetary friction helping companies rank higher in the paid results.
Yet when it comes to the organic results they're completely against the idea of money coming into the equation. I don't see why this should be a problem as long as they also factor in quality, which is in reality what I think they strive to do.
In conclusion, Google shouldn't be so against money being involved in links because it's both efficient and inevitable.