tradewinds - 11:13 pm on May 7, 2010 (gmt 0)
Did you know I can Tweet a link and within 24 hours it will have seeped into the fabric of the Social Internet? Tweeting a link is like sending out 1,000 of the old school link requests.
Just like RSS subscriptions are slowly replacing email newsletters for some functions (eg updates about new content on a blog). Web 2.0 is very real; it's almost like a new medium altogether. With viral marketing for example, Hotmail's early success relied largely on pre-existing social networks based on people who emailed each other. In those days, viral marketing was about TAF scripts and chain-letter emails. Now a major focus for viral marketing campaigns is, of course, Facebook.
Getting into the "strongly connected core" of the Web is where it's at.
And since the traditional "cores" (i.e. authority sites) are increasingly refusing to give out links or leak traffic, marketers are turning their attention to "core" users of Facebook who can influence a large number of people.